With over 52.5 million posts on the TikTok hashtag #BubbleSkincare alone, it’s safe to say that the newly launched beauty brand has gone (and continues to go) viral on social media. Specifically, Bubble Skincare has hit it off with a certain demographic… and here’s why.Leaning into Gen Alpha and Gen Z aesthetics with brightly-coloured packaging, social media-fronted campaigns and expertly curated formulations that address the cohort’s concerns such as acne and oily skin, Bubble Skincare has given the industry a lesson in skincare marketing. I mean, the numbers speak for themselves!The Bubble brand itself officially hit US stores in 2020, however, it wasn’t until early 2024 that they landed on UK soil, launching in Boots both online and in brick-and-mortar, as well as on the Beauty Bay website. So, in honour of its recent release, Cosmopolitan UK spoke with Shai Eisenman, founder and CEO of Bubble Skincare to learn more about the brand’s origins.Why was Bubble Skincare created?Speakin…