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Creating cinematic content with Kinigra Deon

Creating cinematic content with Kinigra Deon Creator and Artist Stories By Julia Lee Harter, Contributor, YouTube Official Blog Feb 20, 2024 – minute read Today, Nielsen announced YouTube is the #1 streaming platform by watchtime for one full year. To celebrate this milestone, we sat down with a creator known for her cinematic storytelling — Kinigra Deon. “ We grew up poorer than poor and now all of my family is creatives. Every one of them. It started out small, but now it’s birthing something so much bigger than us.” Kinigra Deon Over 70% of your watchtime in 2023 came from connected TVs. What do you think makes your content work so well in that format? Has that informed your content strategy and approach at all?Kinigra: Our content is for viewers who want to sit down, get their popcorn, get comfortable with a blanket and turn on the TV to watch a really good story. It’s like watching your favorite show! You don’t want to be distracted and you want to watch in your bedroom or living…